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If your business isn’t located in a summer holiday destination, deciding whether or not to stay open during summer can be a difficult decision. You’ll have to weigh up the pros and cons and determining what makes sense for your business in the short and long term.
If many of the venues near you decide to shut down for some or all of the summer holiday season, you can take advantage of their absence. By remaining open you have the opportunity to serve customers who normally frequent other establishments. This gives you a chance to show them how great your service and menu is, and potentially win them over in the long term.
With fewer customers coming in the door, you may finally have the time to step back and look at your business with fresh eyes. Experiment with summer-inspired specials, change the decor around and see what customers gravitate towards. This not only gives your team the opportunity to try something new, it may also give you some ideas to use in the future.
You can also use the additional headspace to focus on future growth. When you’re caught up in the hustle and bustle of everyday, you rarely get time to develop your marketing plan. So use this time to put in place strategies to attract new customers and keep your regulars happy as well.
Set up your Instagram account and think about the type of promotions you can do throughout the year. Also make sure your Zomato account and other online review sites are set up so you can respond to any feedback quickly. These can set the foundations for building your business long after summer is over.
If you have less customers, this means your revenue will take a hit. How much that eats into your profit will depend on a range of factors. While you can prepare for this in advance when ordering supplies and determining staffing schedules, it’s not always possible to get everything right. This means you could end up with food supplies that go out of date or pay expensive holiday rates to staff who have little to do.
With so many people away over the summer holidays, it can also be difficult to find qualified staff. Constantly training new people or dealing with students or other seasonal staff who are perhaps less reliable can also be challenging. Putting training processes in place in advance can help take the strain off you during this time.
In the end, only you can decide whether it’s worth staying open over the summer holidays. But if you’ve put in place a plan to manage the ebbs and flows during the period, you should come out the other end happy with your decision.